What is a Publisher’s role in relation to authors?

I am convinced that the job of a publisher is to provide the best possible platform, and to work behind the scenes as hard as possible, to enable authors and books to shine as brightly as they can.

But it is well known that, barring exceptional cases, the best ambassador for any book is its author.

So how is a book to shine if the author is dead? Or, for one reason or another, is not active in promoting her or his own book?

Essentially, in such a circumstance, it is almost impossible for a book to outshine the enormous amount of competition there is for the attention of the reading public.

Perhaps the book may not even be very visible at all.

Unless the publisher, as the champion of last resort, steps up to the platform and starts batting for that book.

That is what I am trying to do, as the author is long gone to his eternal reward, in the case of Hindu Astrology.

Here is one interview with me about it; others may perhaps follow:

https://lifeandmore.in/books/hindu-astrology-evokes-strong-interest/

About the Author

Prabhu Guptara

Prabhu started writing and broadcasting when he was still a student (The Hindustan Times, All India Radio). His work has appeared in publications from Finland in the north to Italy in the south, from Japan in the east to the USA in the west, from Financial Times to The Guardian (London), and from The Hindu to The New York Times. Author of several books, he is included in Debrett’s People of Today and in HighFlyers50 (2022).

View all posts by Prabhu Guptara